WEBINAR • NONPROFIT ADVOCACY & FUNDRAISING
Why Your Supporters
Are Drifting — And
What AI Can Tell You
Most nonprofits track engagement.
Few truly understand it.
You see the symptoms: declining donations, disengaged advocates and inconsistent campaign performance.
But the real problem?
You don’t know why it’s happening. This session will change that.
PredictEdge is built on a different premise: motivation is the missing layer in nonprofit fundraising and advocacy.
This free 60-minute webinar introduces nonprofit professionals to WHY Intelligence — an AI capability that surfaces the emotional and behavioural drivers behind supporter action so your team can engage more effectively, more ethically, and with less guesswork.
📅 Date
Tuesday, May 19th, 2026 – 12 PM
⏱ Duration
60 minutes — including live Q&A
💻 Format
Live online
Limited availability — registration closes at capacity.
WHAT YOU WILL LEARN
Leave this session with answers — not more questions. Each module is designed for immediate application.
01
The WHY Gap in Nonprofit Engagement
Why open rates and donation counts hide the real reasons engagement declines and how motivation data changes your entire approach.
02
AI-Powered Intelligence Without the Complexity
How PredictEdge surfaces WHY Intelligence from your existing data — Salesforce, Raiser’s Edge, NationBuilder, Mailchimp, without replacing the tools you rely on.
03
Real Scenarios: Donors & Advocates
Two live scenarios — recovering lapsed donors and activating passive advocates and showing how WHY Intelligence changes outreach strategy and results.
YOUR PRESENTER
Sumi Shanmuganathan
Founder & CEO, PredictEdge Inc.
A marketing, communications, and public affairs executive with 20+ years of experience at the intersection of technology, policy, and purpose. Former Associate Vice-President of Marketing & Communications at George Brown College, former political advisor and candidate, and strategic advisor to organizations including Microsoft, UNHCR, the Arthritis Society of Canada, and the Heart & Stroke Foundation.
Sumi founded PredictEdge after seeing campaigns and nonprofits overwhelmed by data — without the insight to understand why it mattered.
Exclusive Attendee Offer
Includes a complimentary Engagement Healthcheck™ (first report only) for every registrant. Redeem within 30 days of the webinar.