WEBINAR: MUNICIPAL CANDIDATE SERIES
Win Your Ward.
Know Your Voters.
Most campaigns collect data.
Few actually understand what it means.
You don’t lose votes because of a lack of effort—you lose them because you’re missing the why behind voter behaviour.
This session changes that.
Join us for a focused 90-minute deep dive into AI-powered voter engagement intelligence — built specifically for Canadian municipal candidates who want to run smarter, more targeted campaigns.
📅 Date
Tuesday, June 2nd, 2026 – 12 PM
⏱ Duration
90 minutes — including live Q&A
💻 Format
Live online
Limited availability — registration closes at capacity.
WHAT YOU WILL LEARN
The intelligence your campaign is missing.
01
Why voters disengage — and how to fix it
Stop guessing. Understand the motivations behind engagement drop-offs before they cost you votes.
02
The WHAT / WHEN / HOW / WHY/ WHO/ WHERE Framework in Practice
Most tools stop at WHAT. PredictEdge uncovers the WHY, the motivations behind voter behaviour.
04
Compliance without the complexity
How PIPEDA and CASL are built into the platform and not added after the fact.
05
Entry points for every campaign size
From a free diagnostic to a full intelligence platform, start where you are.
03
Live demo: CivicLens™ in action
See the platform applied to a real ward dataset — including motivation clusters, outreach segments, and attribution.
06
Live Q&A with Sumi & Mike
Ask questions specific to your ward, data, or campaign strategy — practical answers, no sales pressure.
YOUR PRESENTERS
Sumi Shanmuganathan
Founder & CEO, PredictEdge
20+ years across technology, policy, and public affairs. Former political advisor, campaign strategist, candidate, and former AVP of Marketing and Communications at George Brown College. Founded PredictEdge to address the gap between data and decision-making in campaigns.
Mike Miller
Director of Sales, Public Sector — PredictEdge
15+ years across federal, provincial, and municipal government. Former political advisor and candidate, campaign strategist with firsthand experience of the intelligence gaps that impact outcomes.
Exclusive Attendee Offer
Includes a complimentary Engagement Healthcheck™ (first report only) for every registrant. Redeem within 30 days of the webinar.