POST-SECONDARY MARKETING SERIES

From Data Overload to Enrolment Intelligence

How AI is Changing Engagement

Your CRM is full of data, but does it tell you what’s driving student and alumni engagement? Most institutions are drowning in dashboards, yet still guessing when it comes to strategy.

This session changes that.

Join us for a practical, insight-driven webinar on how AI is redefining engagement across the entire post-secondary lifecycle and why reporting alone is no longer enough.

📅 Date
May 25, 2026 – 12 PM

⏱ Duration
60 minutes — including live Q&A

💻 Format
Live online 

WHAT YOU WILL LEARN

An hour that changes how you
think about constituent data

Most engagement platforms tell you what happened. This session will show you how to understand why and what to do about it.

01

The Intelligence Gap in Post-Secondary Engagement

Why even data-rich institutions struggle to understand constituent behaviour and the gap between activity reporting and motivational insights.

02

What AI-Native Engagement Intelligence Actually Means

Not AI that just writes your emails. Not just a dashboard with a badge. A clear, practical look at how AI reveals the why behind engagement.

04

PredictEdge in Practice

How data integration, intelligence, outreach, and attribution come together, explained for marketing teams, not engineers.

05

Ethical AI & Canadian Compliance: Why It Matters

CASL and PIPEDA are not checkboxes. What explainable AI looks like in practice — and why it builds trust.

03

The WHAT / WHEN / HOW / WHY/ WHO/ WHERE Framework in Practice

A usable framework for understanding behaviour and why the WHY layer is where effective engagement strategy lives.

06

Your Complimentary Engagement Healthcheck™

What it includes, how it works, and how to get started.

WHO SHOULD ATTEND

Built for teams responsible FOR ENGAGMENT

If your role touches how your institution attracts, retains, or reconnects with students, alumni, or donors, this session is for you.

  • VP/Directors of Marketing

  • Enrolment Marketing Managers

  • Digital Marketing Leads

  • Alumni Engagement Officers

  • CRM & Data Analysts

  • Advancement & Development Officers

YOUR PRESENTER

Leadership experience
from both sides of the data gaP

Former AVP, Marketing & Communications — George Brown Polytechnic
Former political advisor and candidate
20+ years across marketing & communications, technology, policy, and purpose

Sumi founded PredictEdge after seeing firsthand how institutions are overwhelmed with data but lack the insight needed to act.

Her experience spans post-secondary, government, and mission-driven organizations — giving her a clear understanding of what it takes to drive engagement under real-world pressure.


Exclusive Attendee Offer

Complimentary Engagement Healthcheck™ (First Report)

A rapid diagnostic of your institution’s engagement data — no CRM integration required.

Every attendee is eligible to receive one complimentary Engagement Healthcheck™ report, providing a clear, data-driven view of what’s working, where engagement is declining, and where to act next.

Additional reports or ongoing analysis can be scoped based on your institution’s needs.